The Canadian Brewhouse

Marketing Manager, Loyalty

Head Office - Edmonton, AB, Canada - Full Time


The Canadian Brewhouse opened its first restaurant in 2001, in Edmonton, Alberta. By adding awesome talent to our team, serious dedication and persistence, and keeping the guest in mind, we’ve grown to 48 Canadian Brewhouses, 1 Canadian Icehouse, 4 Banquet Bars, 40 Plantlife Cannabis dispensaries, 7 Ribeye Butcher Shops, and The Italian Bakery's Tesoro!  

The Loyalty Program Manager is responsible for developing, implementing, and optimizing loyalty programs to enhance customer lifetime value by encouraging repeat visits, increasing average spend, and building strong emotional connections with the restaurant brand. This role serves as a key bridge between marketing, operations, and IT, ensuring a seamless and rewarding customer journey.

What You'll Do:

  • Strategy & Design: Develop and refine loyalty program strategies, conduct market research, analyze sales and customer data for segmentation, and optimize program functionalities in collaboration with IT and vendors.
  • Program Management: Oversee daily loyalty program operations, including enrollment, point accumulation, and redemption. Implement and manage targeted marketing campaigns (email, SMS, in-app) with personalized strategies. Continuously evaluate and optimize reward structures.
  • Performance & Optimization: Monitor and analyze key loyalty KPIs (CAC, CLV, purchase frequency, AOV, redemption rates). Conduct A/B testing on campaigns and program elements. Gather and analyze customer feedback to drive improvements.
  • Collaboration & Training: Work cross-functionally with Operations, Culinary, Finance, and IT. Create and deliver training materials for staff, manage vendor relationships, and research new technologies and loyalty trends.
  • Leadership: Embody our core values and purpose ("Be The Place People Want To Be") in all interactions, leading and coaching team members to foster a high-performance culture.

What You Bring:

  • Bachelor's degree in Marketing, Business, or Hospitality Management.
  • In-depth experience with data management, segmentation, campaign planning, and execution.
  • Proficiency with marketing automation tools (email, SMS, in-app messaging).
  • Experience with A/B testing methodologies.
  • Proven leadership experience, coaching and supporting teams.
  • Strong analytical skills to interpret data and calculate ROI.
  • Excellent project management and organizational skills.
  • Ability to build strong relationships and collaborate effectively across departments.
  • Strategic thinking, problem-solving, and adaptability.
Being a part of our team offers a dynamic and inclusive work environment, where creativity and innovation are encouraged and rewarded. As a key member of our marketing team, you will have the opportunity to make a significant impact on our brand's success and shape the future of our digital marketing efforts.

These are some of the great benefits of joining our team!
  • Flexible Hours
  • Advancement Opportunities
  • Benefit packages
  • Staff Discount
  • Lifelong Friendships

Company Information: 

Welcome to The Canadian Brewhouse, Canada's fastest-growing independent restaurant group! We know that without our incredible teams we wouldn't be a fraction of where we are today. Our teams live and breathe our Core Values; these are 6 key principles that influence all of our decisions as an organization.

  • Take Care of Each Other and Yourself
  • Think Like a Customer
  • Support Your Community
  • Hurry, Don’t Rush
  • Embrace Innovation
  • Be Persistent
The Brew Crew is a team of devoted, compassionate, and ambitious individuals that are hungry for what the future holds. We believe it's our duty to provide all of our employees with a safe, fun-filled work environment with endless advancement opportunities. Let us tell you more about why you should join the best team in Canada, today!

We are excited that you are considering a career with us! We appreciate your interest and look forward to reviewing your application. Please note that we will only be contacting successful applicants.

The Canadian Brewhouse is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We encourage individuals from all backgrounds to apply and join our team.

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